Sunday, 18 April 2010

Smooth sailing.

One of Australia's leading fashion designers, Leona Edmiston launched her Spring/Summer 2010 in Sydney last week. A favourite with celebrities such as Nicole Kidman, Elle Macpherson and Kylie Minogue, Leona's sophisticated feminine threads are perfect for the sexy, modern empowered woman.
Is it possible to overdose on bows? I think not.
A signature look from the new collection. Inspired by classic 1940s style: loose dresses, sleek hair, turbans and large sun hats.
It's like a wonderful flashback to days of glamorous sea traveling.
 
Interview with Leona Edmiston by Jade Warne

Three words that describe the collection?
Personality, Plus+
What are the inspirations behind the range?
The romance of the golden age of travel, partying throughout the summer, thoughts of Betty Draper sipping her brandy and dry.
Who is the girl that wears these clothes this season?
She is a busy girl, juggling lots of balls, but possesses a uniqueness, a glamorous and carefree spirit and sense of her own style.
Which piece is the key to understanding the range?
Every piece has its own identity and is its own heroine.
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Original source: Marie Claire Australia

2 comments:

  1. sweet interview :)
    love her work xx

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  2. hey Catherine :)

    Good interview. The trends are definitely flirty and sophiscated :)I especially love the hats. Have a fab weekend :)

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