Asian wave.

You may have noticed in the last few years, the rising number of Asian models in the market - be it in fashion shows, international magazine editorials or ad campaigns for brands such as Benetton or Gap.

Just like the waves of Brazilian and Russian supermodels in the past decades, Asian countries such as Japan, Korea and China have plenty of home grown beauties to offer the fashion world. These models have always been prevalent within Asia; understandably preferred representatives in their home countries, but lately perhaps due to the economic shift and China's growth in advertising and sales revenue, they are able to have their success in global markets.
Hopefully it's not just a fad, as this trend could last. For example, with a nation like India who have potential to be a prominent economic market - it could also mean we see an increase of Indian models gain international recognition.

Design houses are offered a 'blank canvas' with Asian models.
Generally with non-dominant facial features, lean figures and long, graceful necks, their silhouettes almost perfectly correspond to artist sketches.

Here are some photos of this new breed or supermodel that I really admire:

Mackenzie Hamilton represented by dna model agency

Fei Fei Sun represented by elite model london

Definitely a face that's hard to forget, the beautiful Devon Aoki.

Last but not least, I worked with this girl once or twice in Melbourne, years ago. So glad to know that she's working the circuit around Asia on modeling gigs and having an awesome time while at it. I reckon she'll be a star!
Wish you all the best Koko, I'm a fan:)

Mariko Davies represented by j.i.m. modeling
Photos by Gabrielle Murphy

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 Original Source written by Frédérique Renaut
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